Speaker: Mackenzie Ryan, co-founder of Des Moines Storytellers Project will guide participants through 5 questions to help you create a story to share effectively in both in-person and digital networking environments.
Cost: No Charge
Many business owners struggle to articulate themselves confidently and concisely — leaving the listener unsure what exactly they do. This can cause them to miss out on sales. The truth is, up to 80 percent of sales is storytelling, and a well-crafted elevator pitch can open the door to a valuable connection, partnership or referral.
Marketing agency owner Mackenzie Ryan Walters, a former national award-winning journalist, will guide you through 5 questions every elevator pitch must answer, how to use your pitch without memorizing it verbatim, and how to share it effectively in both in-person and digital networking environments. Participants will walk away feeling confident in how to answer the question, “So, what do you do?"
Mackenzie Ryan is a speaker, leader and chief storytelling officer at M Ryan Media, a marketing and public relations company dedicated to lifting up and sharing stories of businesses, nonprofits and personal brands to drive results. A former Des Moines Register journalist, Mackenzie has worked in five states, won a national journalism award, co-founded the Des Moines Storytellers Project and produced a TV documentary that went to 3 million households.