Indianola Chamber businesses are eligible to participate in this program due to our dual enrollment benefits with the Greater Des Moines Partnership.
This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on certain topic that will help you be successful in your small business.
Word-of-mouth marketing is powerful; we all trust recommendations from family and friends. Still, it takes effort to harness the power of these recommendations. This program describes practical steps that make word of mouth marketing accessible to small businesses, illuminating the behavioral science that drives marketplace conversation including:
Understanding attention, trust and influence
The anatomy of word-of-mouth
Top five ways to activate word of mouth marketing
Activation planning worksheet