About Sauced Up
The Iowa Market brings you some of the best, "Iowa made" products from vendors around Iowa, including Lazy Toad, Juan O'Sullivans, Brown Dog Farms, Three Sons Sauce, PinUp Products, Orlondo's, and more!
The Iowa Market features products from local vendors and food producers from here in Iowa. You can purchase products, learn about the vendors, communicate with them, and even find them wherever they may be located.
The Iowa Market is the marketing and distribution arm of VFC Inc. Before incorporation in 2018, the company was known as Valentine Food Company, LLC.
The company is a family-owned business started in 2009 by Rick Valentine. Beginning as a food vendor, Rick uncovered an opportunity after inheriting the recipe for Lazy Toad BBQ Sauce, originally produced in Centerville, Iowa. While researching how to produce the recipe, Rick discovered the need for small batch co-packing.