Top Five For Small Business: Top Five Reasons to Develop Your Client Personas
3/27/2019 12:30 PM - 1:00 AM
Event Description
When: 11:30 p.m. -12 p.m. Bring Your Lunch and Connect with your Peers
12 pm Simulcast begins
Where: Indianola Chamber Commerce Board Room, 111 N. Buxton
How well do you know your customers? Are the current clients that you have actually the ones that you want? What are the best communication methods for various generations?
In this presentation business owners will learn:
The Case for Creating Buyer Personas (and a few examples of what can happen if you don’t)
Examples of Buyer Personas Demographics & Psychographics
Generational Marketing & Preferred Content
Methodologies for Developing Your Own Client Personas
Now What? How to Deploy Your Personas for Content and Budgeting
Business owners will come away with greater understanding of their existing and desired customer bases along with some great take aways they can immediately implement to increase engagement with customers and ultimately increase sales.
Barb Osier Breeser
Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.
