If someone asked you if everyone at your business is all working towards the same goals, headed in the same direction, working consistently as a unified team, would you smile and say, “Absolutely!” or would you pause?  When was the last time you could say confidently that your business was on track to achieve the goals you set out? Is any delay in your response because you haven’t measured, or because you haven’t set the goals?
It turns out that the healthiest organizations – the ones that produce the most consistently strong results, the ones that are able to predict outcomes even in unpredictable economic times, the ones that attract and retain the best employees, the ones that maintain the most lasting and stable relationships with their vendor partners – are the ones that do a handful of simple things: 

1. They have a simple but clear picture of why they do what they do and how they show up.
2. They have a focused understanding of who they serve.
3. They have a way to talk about the work they do that lets them see if they’re on track or off track and get back on track when they’re not.

1. Welcome and introductions:
2. Part 1: A Solid Foundation 
   1. Mission & Vision - Why you do what you do
   2. Values - How you show up
3. Part 2: Knowing your Audience
   1. Customer Persona(s) - Who you serve
4. Part 3: You Get What you Measure
   1. Functions & Processes - What work you do
   2. Roles & Responsibilities - Who does what
   3. Measures & Milestones - How you know you're doing what you say you'll do
5. Wrap-up and next steps